What Is Copywriting (And Why It’s Important For Business?)

Do you know why some business makes more sale than other business? Does it got anything to do with product/service? Or the person behind it? Let’s see the reason behind why some business are able to do better than other business on the planet.

What is copywriting?

Copywriting is the art of writing persuasive words to get the reader to take some action after reading it. It’s as simple as that. 

We see copy every where on a daily basis. The ads we see on the television and youtube are a form of copy. The email which we read are a form of copy. 

Copywriting is not about advertising. It’s all about getting the attention of your prospect so that we are using that attention to build trust, and eventually selling something to them which solve their problems.

Why every business has to use copywriting?

If you are running any business – in the form of a company selling products/services or you could even be a freelancer who is selling your services – then you need to make use of copywriting.

Copywriting is what gets your prospects to convert into clients. It’s what brings in the revenue in the end to your business.

Your copy should be able to talk about the prospect pain points and their desires, and once they read your copy they should feel a bit relaxed or relieved. Because they has to think that someone is offering a solution to a problem which they are going through right now in their life.

Your copy simply has to highlight the problem which they are facing and then you need to introduce your solution. 

Types of copywriting

There are several types of copywriting. And of them, the most important three in today’s digital time is

  1. Website Copywriting
  2. Email Copywriting 
  3. Long form Blog Post Copywriting

1) Website Copywriting

Whenever any visitor lands on your website, the most visited pages are the home page, the about us page and the product/services page.

Therefore it’s important that you write copy in these pages which the visitor can easily relate to.

Most people have a short attention span time nowadays, and within few seconds your copy should tell them who you are, what you are doing, and how you can help them with your solution for the visitor problems.

Many business talk about themselves in their website, and they rarely write about how their website is going to help the visitor in some way. 

If you have a website, the first thing you need to do is to read your website as a visitor, and see if you think that you can understand what’s in it for you? If you are not able to get it, then you might have to re-write your copy in such a way that people can understand you better.

The real goal of any website copy is to convert the visitor into a email subscriber. And that’s where the importance of email copywriting comes into play.

2) Email Copywriting

Email is the best way to communicate with your subscribers. The only reason they have subscribed to your email is because they think you have something to offer to them, which will make their life easier.

So, it’s your job to understand your subscribers problem, what they are struggling with, and how you can help them with your solution. 

You have to keep sending emails on a weekly basis, to keep in touch with them on a consistent basis. The more consistent you’re in sending the emails to them, the more they read your content, the more the trust they build with you.

And this trust is important, if you want to sell your product or service to them in future at some point. They will not have any hesitation to buy from you, because you’ve already built a good relationship with them through your email copywriting.

The goal of email copywriting is to build trust with your subscribers, so that you can sell your solution to their problems/desires at some point in the future.

3) Long form blog post copywriting

The articles which you read on the blog are a form of copywriting. The only thing is they are not intended towards selling something directly to you. But rather, it’s goal is to educate you about something which you want to know more about it.

As you keep on reading one article after another from the same person/website, you develop a sense of likeness towards that particular person/website.

For example, if you want to learn more about let’s say investing money in the stock market, then it’s likely that you will end up reading some articles on the internet. And one or two website/person writing will resonate with you so much, that you’re eager to consume more from them.

Long form blog posts range beyond 2000 words per article. And it goes really in-depth into the topic which they are being discussed. This form of articles gets trust and credibility not only in the eyes of people who are reading it, but also from the search engines.

Conclusion

So, if you’re serious about growing your business, then you need to invest time and money in learning about copywriting and how to write copy for your website. When you can communicate clearly your solution to the prospects problems, then it’ll become easy to sell and make money from your business. The more clear your copy is, the better people can easily relate to it, and transact from you.